Belfast Giants: Skating to Success
How the Belfast Giants increased season ticket holder spend by 3,000%
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When the SSE Arena, Belfast introduced their venue app in 2015, the Arena’s resident sports team, The Belfast Giants, saw the opportunity to engage fans and drive revenue through mobile.
The main objectives for the new digital platform were:
Using a range of marketing and operational tactics, the Belfast Giants saw huge success. The top three drivers of app downloads were:
70% App Registration Rate
3,000% Uplift in Season Ticket Holder Spend
£2,123 Highest Individual Season Ticket Holder Spend
“The Realife Tech platform has been an absolute game changer for the Giants’ fan experience. Through the platform, we have been able to segment and reward our most valued fans, whilst also increasing customer spend on game days.”
– Clara Killen, Digital Development Manager at the Odyssey Trust