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Jockey Club Catering appointed Realife Tech to build the official app for a number of their courses.

In 2017 this included the jewel in the crown – The Randox Health Grand National at Aintree.

Key Stats

Randox Health Grand National 2017 app in phone display

100%

uplift in mobile app revenues in comparison to the 2016 provider.

30%

of revenue came from pre-orders.

93%

of users would use the app again.

Delivering Results illustration

Delivering Results

Jockey Club Catering used the previous providers 2016 figures as a benchmark and were astounded by the results Realife Tech delivered.

The result was achieved with clever use of a 10% discount for first use, strategically positioned promotional staff and clear signage on primary bar locations.

With payments taking place in the app, it resulted in far more efficient service with minimal queues in comparison to cash bars, resulting in a better customer experience.

How Did The Racecourse And Their Customers Benefit?

User Benefits

Queue times at the bars were reduced for click and collect customers, earning the app a 4.5-star customer experience rating

Introductory offers and reward schemes for loyal customers.

Racecourse Benefits

Realife Tech insights identified 50% of revenue came from 20% of customers, therefore opening the possibility to reward the most valuable customers to keep them loyal.

Customer data can be gathered through the exclusive loyalty and rewards system.

Customer Success Team

Our experienced Customer Success team provided full marketing and operational support for this truly special event – from helping to set out and implement the app’s marketing plan, to managing an on-the-day service team focused on delivering the perfect app experience. This ensured a happy client and even happier customers.

Customer Success Team illustration

“The Click & Collect app was a great success at this year’s Randox Health Grand National. Queuing can prove a challenge at major events so we were delighted to have the benefit of Realife’s technology and experience to help us enhance the race-day experience for our visitors.”

Nick Campbell, Managing Director – Jockey Club Catering

 

 

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