Background & Objectives
The state-of-the-art facility boasts a capacity of 12,500 making it the second largest indoor arena in London. The arena wanted to add In-Seat Delivery functionality to their already impressive digital customer experience, with the overarching objectives of increasing F&B efficiencies, boosting incremental revenue and offering customers more.
The main objectives for the new experience automation platform were:
Enhance the At-Event Experience
Increase Incremental Revenue
Further Improve Operational Efficiency
Reduce Queues and Waiting Times
The new in-seat delivery system is available to Club Seat and Terrace Suite ticket holders and replaces the existing antiquated buzzer and waiter system. The In-Seat Delivery service is accessed via the app and simplifies the VIP ordering journey dramatically by combining browsing, payment and redemption in one slick and easy process.
To make this project a success, Realife Tech integrated the existing venue systems consisting of:
Ensuring the Success of In-Seat Delivery
To ensure customers were made aware of this impressive new feature to The SSE Arena, Wembley
arena app, the venue employed a number of strategies:
3-5x more revenue generated per show from servers when replaced with app-only ordering
Average of 20% of nightly F&B revenues driven via the app
Slick, simple and efficient service for staff to operate
Excellent feedback from both customers and venue staff