Background & Objectives
In September 2015, Northern Ireland’s premier entertainment venue The SSE Arena, Belfast launched Europe’s first ever arena app on the Realife Tech platform.
The Arena appointed Realife Tech to aid in their digital transformation to achieve the following:
Increase Annual F&B Revenues
Understand Fan Behavior
Drive App Downloads
Realife Tech Solutions
Realife Tech worked with the arena to provide a solution that incorporated event listings, cutting edge engagement features and F&B and merchandise ordering. The app achieved phenomenal levels of uptake across engagement and in-app ordering, driving a 10% increase in the arena’s annual food and beverage revenues.
App Benefits To User
Venue and Event Selector – Users can personalise their app by selecting the event they are going to. Ticketing – Browse and buy tickets to all of the events taking place at the arena. Shop – Food, drink & merchandise can be ordered ahead of time, then collected at dedicated app collection lanes on the night. Map and Wayfinding – Use the interactive map to find bars and other key locations around the arena. Social and Competitions – Fans can take part in voting, take event-themed selfies and win credit to spend on food & drink orders with regular app exclusive competitions.
To make this project a success, Realife Tech integrated the existing venue systems consisting of:
Social & Competitions
In addition to the features and functionality made available to users within the app, key successes were delivered with the support of the following teams at Realife Tech:
10% increase in annual Food & Beverage revenues
39% of app revenue generated outside of show times
50,000 active users
In Their Own Words:
“We’re into our fifth year of working with the Realife Tech team and we’re looking forward to many more. Their platform is the strongest on the market and enables us to drive revenue, whilst also supporting our mission of delivering the best experience every time.”
– Adrian Doyle, General Manager at The SSE Arena, Belfast