increase in arena spend per head.
of total F&B spend taken through the app.
revenue taken before doors opened.
In a like-for-like comparison, a Steps concert with the App in action, saw a 100% increase in spend per head, in comparison to the previous show without App.
Key Initiatives The Delivered Uplift
Win App Credit Competition
Exclusive in-app competition whereby attendees could enter a draw to win £20 credit to spend at the show.
Targeted Pre-Order Campaign
Remarketing to competition entrants with a campaign encompassing targeted Facebook posts and pre-event emails.
App Queues At Concession Stands
Dedicated app collection queues at every concession stand to speed up service & relieve pressure on cash queues.
Our Customer Success team has worked tirelessly alongside Belfast’s marketing team to deliver outstanding growth in app uptake at the arena. Dedicated campaigning has opened up new revenue opportunities such as pre-ordering and uncollected items to help drive F&B spending.
Every decision, from the time competition entrants receive emails to push notifications and commercial strategy, is defined by data. Our data science team provide us with actionable insights and real-time analytics to ensure the app’s continued success at The SSE Arena, Belfast.