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In 2017, Steps took to the stage at The SSE Arena, Belfast for the first time in 5 years.

Key Stats

Steps Comeback Tour at The SSE Arena, Belfast app in phone display

100%

increase in arena spend per head.

13%

of total F&B spend taken through the app.

£3,274

revenue taken before doors opened.

In a like-for-like comparison, a Steps concert with the App in action, saw a 100% increase in spend per head, in comparison to the previous show without App.

Key Initiatives The Delivered Uplift

Win App Credit Competition

​​Exclusive in-app competition whereby attendees could enter a draw to win £20 credit to spend at the show.

Targeted Pre-Order Campaign

Remarketing to competition entrants with a campaign encompassing targeted Facebook posts and pre-event emails.

App Queues At Concession Stands

Dedicated app collection queues at every concession stand to speed up service & relieve pressure on cash queues.

Realife Support

Customer Success

Our Customer Success team has worked tirelessly alongside Belfast’s marketing team to deliver outstanding growth in app uptake at the arena. Dedicated campaigning has opened up new revenue opportunities such as pre-ordering and uncollected items to help drive F&B spending.

Data

Every decision, from the time competition entrants receive emails to push notifications and commercial strategy, is defined by data. Our data science team provide us with actionable insights and real-time analytics to ensure the app’s continued success at The SSE Arena, Belfast.

Request a demo.

We’d love to talk! Drop us a message below and one of the team will get right back to you.