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Young Voices is the largest school choir concerts in the world.

The event takes place at numerous venues including The O2 Arena, London and the Genting Arena, Birmingham

The scale of the shows means that locating each school within a choir of thousands is a real issue for teachers and parents. Young Voices sought to rectify this through a mobile app.

Key Stats

Young Voices at The O2 app in phone display


app downloads within the first 12 months.


in-app selfies take.


top trending app in the UK App Store.

User Benefits illustration

User Benefits

  • A purpose built tool to alleviate the pain points in their customer journey.
  • An in-app photo wall, enabling users to share and relive their experience.
  • An in-app shop, with relevant products tailored to each individual user.

Arena Benefits

  • Unrivalled Mobile engagement with the Young Voices brand – before, at, and after the show.
  • Previously unavailable data and analytics on preferences and behaviour of event attendees.
  • A new revenue stream opened up, allowing Young Voices to monetise their most engaged customers.
Arena Benefits illustration

Realife Support

Customer Success

Realife’s Customer Success team worked with Young Voices to devise a plan that would identify, and introduce the app to all points of interaction within the customer journey. From on-stage announcements to app-specific landing pages and targeted email campaigns, We helped turn the app into a story of success.


The complex logistics of adding 50+ schools a night to the app and dealing with changes to location requires both flawless communication and slick processes. The knowledge and pragmatic approach of Realife Tech coupled with the excellence of the Young Voices team ensured that the experience delighted each and every user.

Request a demo.

We’d love to talk! Drop us a message below and one of the team will get right back to you.