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What is Lorem Ipsum?

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic

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Realife Tech Solutions

Realife Tech worked with the The O2 to provide a digital platform that intigrated ticketing, wayfinding, F&B and Merchandise ordering for the arena, as well as functionalities that enhanced the visitor experience in the surrounding entertainment district.

Event Listings

Browser all of the events taking place at The O2, then book tickets seamlessly with ticketing and payment integrations.

Ticketing

Major ticketing partners, AXS, were integrated, allowing users to find must-see events, purchase and display tickets in the app for entry.

Wayfinding

Interactive and searchable maps were Integrated to offer wayfinding in and around The O2.

Upgrading Customers to a Premium Experience

Realife Tech’s digital platform and integrations allowed The O2 to take advantage of the following key areas:

Unused Premium Suite Inventory

Unsold Premium Suites were taken off sale on event days, listed on the mobile platform and advertised via push notifications, driving impulse upgrade purchases.

F&B Ordering and Collection

Customers were able to pre-order and pre-pay F&B via The O2 mobile platform, reducing queues and waiting time. Exclusive offers were regularity implemented through the platform.

F&B Ordering and Collection

Customers were able to pre-order and pre-pay F&B via The O2 mobile platform, reducing queues and waiting time. Exclusive offers were regularity implemented through the platform.

Integrations

  • Tottenham Hotspur
  • Tottenham Hotspur
  • Tottenham Hotspur
  • Tottenham Hotspur

Background & Objectives

The O2 is London’s biggest indoor arena, situated in a large entertainment district on the Greenwich peninsula.
The Impressive arena plays host to the world’s top musical artists and elite sporting events for up to 20,000 fans.

The O2 hoped to meet the following objectives with their digital platform.

Maximise Revenue from Unsold Premium Inventory

Reward Loyal Customers with Upgrades

Enhance Fan Experience for the Arena and Surrounding Entertainment District

Create a Seamless Ordering Collection Experience

The Results