The Realife Tech Story
Jul 14, 2020
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Jul 14, 2020
Our recent rebrand to Realife Tech reflects our vision to ‘create a better experience of the real world for every person’. We will achieve this by making the countless systems we interact with in the real world responsive to us as individuals, to our journeys and our emotions.
Our company was born from Concert Live, a live event retailer with an 11-year history of working with globally renowned artists and iconic venues. Concert Live created and sold live recordings for some of the world’s biggest acts including Robbie Williams, Elton John and KISS alongside selling limited edition vinyls and merchandise.
In 2012, on tour with Robbie Williams, our founder and CEO Adam Goodyer was watching his Concert Live promotional team trying to sell live recordings to thousands of fans and realized that there had to be a better way for venues, stadiums, festivals and artists to connect with their customers. This gave him the idea of developing a solution to engage and commercialize mobile use at entertainment events.
In 2014, we launched the LiveStyled brand along with our first white-labelled mobile apps for Rewind Festival and The O2 Academy Group. The LiveStyled company grew rapidly, working with some of the biggest venues, sports teams and festivals including The O2, The SSE Arena Wembley, The Mercedes-Benz Arena and Tottenham Hotspur Football Club.
The versatile solution was proven to work in a wide range of real-life experiences, across a range of new sectors such as Sport, Entertainment, Leisure, Retail and The Arts.
We had outgrown the ‘Live’ element of the name. To show our commitment to creating a better experience of the real world for every person, we launched our new brand, Realife Tech.
Along with the change of name, Realife Tech evolved from an app solution to an award-winning platform that understands human behaviour by linking systems and databases that people interact with in the real world. It then automates personalized experiences for each individual using machine learning and configurable workflows. This responds by instructing mobile & web applications and digital screens which messages to send and what content to display to every individual person.
Realife Tech now boasts clients across Europe, the USA and the UAE. The rebrand also marks the global expansion of the company, with offices opening in LA to support recent client wins including Superfly, Outside Lands Festival, LA Galaxy and Indianapolis Motor Speedway.
Adam Goodyer, Chief Executive Officer and Founder at Realife Tech said “We’ve been developing and growing as a digital technology business for over 5 years now. Through this time we’ve worked with and retained, some of the biggest and best clients across the world of sports, festivals and entertainment.”
“The evolution into Realife Tech enables us to continue to grow in this space but also opens up the opportunity to apply our powerful data-driven platform technology to other environments. This could be any real-life scenario that can be enhanced through engaging and responsive digital interactions.”
“We’re excited about the next chapter and look forward to welcoming many new partners and clients along the journey.”
If you would like to find out more about Realife Tech please use the Request a Demo form below to talk to one of our consultants.